Be the Magnet - Social Media Marketing and Content Distribution Strategies

Squidoo is sort-of a cross between an online encyclopedia (or “wiki”) and a social networking site.

If the time you have to devote to business social networking is limited, you might be better served by spending time on LinkedIn rather than Facebook, although it depends on the nature of your business.

You can run text ads or image ads, with text ads having room for a 25 character title and 135 character body (much more than you are allowed for most search engine ads).

TweetDeck is a popular Twitter application that provides you with a single centralized interface for managing your Twitter and Facebook accounts. It is a free client-side (meaning it installs on your desktop) application with a beautiful interface. It is an Adobe Air application, so it will run on a PC or Mac. The screen has multiple columns that can be configured multiple ways. If you manage multiple Twitter accounts, TweetDeck really helps you keep up [...]

A group is basically the same thing as a forum (or message board), with some additional functionality. Facebook probably already has many groups relevant to your industry. What you may find is that when you search for groups, you will find lots of possibilities, but many of the groups will not be very active and have few posts. It may take some time to find groups that are both relevant and active. However, don’t think [...]

An RSS news feed is an XML file. Each news item in the file has three parts: title, description, and link.

Consumers in general are numb to most advertising. Social networking helps remedy this by spreading your message in a more subtle format; in a more trustworthy way. With social networking, if it’s done correctly, others will do your talking for you. Online social networking, then, is engaging in conversations with other users on social media Web sites and using the sites’ built-in communication features to spread your brand name. Using social networking sites to promote [...]

So a social networking Web site, then, is a Web site that facilitates the sharing of ideas and information among its users.

…there are existing blogging platforms you can use that are free and that make blogging a snap.

Brand new book. Brand new site. Brand new blog.This is gonna be fun. Much of what is in the book will appear here, along with a whole lot of other stuff. But I definitely recommend you buy the book so you have everything compiled into one easy reference volume. Read along. Kick off your shoes. Enjoy your stay!